Putting myself back in the shoes of a beginning Chinese learner, I recalled concerns about bridging cultural gaps. Names are an integral part of Chinese culture, and from personal experience I found choosing a name to be an important step in adapting to the Chinese cultural environment. Once readers understand that the process of choosing a Chinese name is not as complicated as it seems and can actually be enjoyable, they may be encouraged to better visualize themselves reaching Mandarin learning goals, and also feel comfortable about choosing TutorMing to lead the way. This article ranked first and third on Google for “how to choose a Chinese name” over a period of 5 or more years.
Should Hardware Wallets Be Open Source?
This was the first article I published for Cobo Vault, and I worked closely with the CEO to understand and transcreate the main messages from Chinese before crafting the final approach in English. The article ranked first on Google for a search of “open source hardware wallet”, topping the search query for what is widely considered by Bitcoin experts to be the most important criteria for evaluating hardware wallets. It also received a “star” from the curators of Medium, the most established and respected publishing platform used by the Bitcoin community, an accomplishment no other article on the subject of hardware wallets had attained at the time. Should Hardware Wallets Be Open Source? drew over 2,700 views and 225 claps on Medium in 9 months. I provided creative input for the image that was put together by our graphic designer. (Please note that this article is no longer available where it was originally published on Medium.)
The Glacier Protocol and Using Dice to Generate Keys
This article tells the story of the paranoia surrounding some of the world’s most extreme cryptocurrency security practices, and provides a DIY guide for implementing advanced security techniques that are not normally thought of as accessible to the broader crypto audience. Demonstrating company expertise by educating readers on the Glacier Protocol, the “gold standard of security,” the article shows users ways to take advantage of some of the protocol’s security benefits without having to read its entire 95-page manual. It ranked first on Google and was referenced in the featured snippet for “using dice to generate keys”.
Beware the Dusting Attack’s Threat to Privacy
I worked closely with the CEO of Cobo Vault in gathering the research materials and technical information that enabled me to compose this article. In the process of analyzing the research material, I came up with novel analysis that I was able to contribute to the subject area. The original idea I put forth in the “A New Conception of Threat” section that the dusting attack may negate the perceived privacy benefits of air-gapped computers and phones gives this article an edge for which Google recognized it as an authority on the subject. The article ranked first on Google for “dusting attack”, and was also published by blogging platform Hackernoon. It had over 2,500 views and received 147 claps on Medium before it was migrated.
Air-Gapped Computers and Phones vs Hardware Wallets: What’s the Difference?
I wrote this article to highlight the benefits of our product’s air-gap (degree of separation from internet connection) and to address arguments that had come to the fore in the Bitcoin community about how air-gapping repurposed computers and phones may be more secure than using specialized hardware wallets. This article now ranks #5 on Google in the search query “air-gapped hardware wallet”, arguably the second most important keyword search in the hardware wallet industry behind “open source hardware wallet”. It has over 3,200 views and has 33 claps on Medium. I provided creative direction for the images that were put together by our graphic designer.
Top 8 Career Opportunities in China
While many people may think that learning the language spoken by over a billion people around the world is a good idea, they may not know exactly where learning Chinese will take their careers. This article explains what careers are in demand in China and why certain sectors are hot areas of growth. This topic serves the core interest of one of TutorMing’s target consumer groups in that it demonstrates how Chinese learning can lead to career advancement. It is was the first result on Google for a search of “top career opportunities in China” and popped at #5 for “career opportunities in China” over a period of around 5 years. It was viewed 1.2K times in nine months and now has 190 shares.
Pizza Hut and Sensoro Begin Cooperation on Internet Dining Era
This was the first story I worked on while at Sensoro, and I knew it was going to be an important article because Pizza Hut is such a recognizable brand in the US. My research told me that tech entrepreneurs and enthusiasts in the US were excited about beacon and IoT technology, but very few had heard about what Sensoro was doing in China because Sensoro’s previous partners, which include Chow Tai Fook and China Railway Highspeed, are not widely recognized in the US. After the PizzaHut article came out, Sensoro started to get more mentions on the web and in online forums on beacon technology. A key success in my marketing and PR work for Sensoro was my contact with the most influential authority in the industry, Steve Statler, who asked me to help him include Sensoro’s story into his eBook, the first on the industry.