I wrote this article around Chinese New Year, when many foreign professionals in China are likely to be attending an annual company party, and may be getting acquainted for their first time with the national drink of China: baijiu. A look at what makes baijiu’s appeal so distinctive may help foreign professionals better understand and appreciate the rituals of consuming baijiu in Chinese business culture, and thereby build stronger relationships with their business partners. This article was the first TutorMing blog post to have been retweeted by someone with over 356,000 followers and is linked to by the American Baijiu Institute’s website, a respected authority on Baijiu connoisseurship.